Identity politics is a big deal in the beauty and fashion industries. People put on various clothing items and use specific make-up products to cultivate looks that identify them as conforming to or transgressing established norms. Individuals may also use their clothing choices and make-up strategies as a means through which to make a political point or express an aspect of their identity with creative flair. Beauty expert Doe Deere loves engaging how cosmetics and fashion can be appropriated to say something significant about one’s individual identity and/or transcend established boundaries regarding how people can and should appear as aesthetic entities. Here are just two of many beauty paradigms that Deere disregards on her journey to maintain an independent, highly individualistic approach to the world of cosmetics and fashion:
1. Dress According To The Occasion.
Deere believes that people should wear whichever clothes make them feel their absolute best while enabling them to express themselves accurately. This means that saving things like a sequined gown for a big ball party may not be necessary. If you want to, Deere advocates wearing a fancy dress with a sweater over it to the grocery store. In short, she doesn’t believe in saving specific items for special days. She will wear a fancy sweater on a regular day if she is so inclined.
2. Dress Your Age.
Deere disregards this fashion approach right and left. She believes that real style cannot be confined to parameters such as age. Thus turning 30 doesn’t mean that you have to ditch “fun” items and replace them with a wardrobe that many would consider conventional or conservative. (Unless that’s your style, in which case this approach would be appropriate and advantageous.) In short, age shouldn’t dictate which patterns or colors you wear.
A Little More About Doe Deere
In Doe Deere’s world, innovation and creation are always a top priority. And while there are many ways that she maintains this original approach to life, she finds her deepest fulfillment in using the realms of fashion and beauty as mediums for idea development and self-expression. Deere’s journey into the sphere of fashion and cosmetics began in childhood, and her abilities grew with time. Now, Deere has turned her passion for fashion and aesthetics into a unique cosmetics line, Lime Crime. This line enables consumers to use various lipsticks, blushes, eye shadows, and mascaras to demonstrate their unique ideological slant and/or identity constructs.