In early 2015, businessman Bruce Levenson and Atlanta Hawks Basketball & Entertainment (AHBE) completed the sale of the Atlanta Hawks to Tony Ressler’s group. The sale was unanimously approved by all parties involved, but there is still a final battle taking place between the former owners and their insurance company, AIG. After the sale took place, AHBE and Levenson decided to buyout General Manager Danny Ferry’s contract, and as part of their current insurance plan, AIG was supposed to allow for a claim to be filed in such an event as this. But thus far AIG will not accept the claim filed or allow for payouts, so Levenson and AHBE are taking them to court to seek damages.
Forbes billionaire Bruce Levenson bought the majority of the Atlanta Hawks’ shares in 2004, and owned the NHL’s Atlanta Thrashers along with them for a few years. Before that, Levenson co-founded and was the CEO of Unified Communications Group (UCG), a multi-industry news publication outlet. He had gotten his degree in journalism some years earlier before deciding to launch his own publication company, and had contributed to the now defunct Washington Star. UCG became the owner of many newsletters, and also was the parent to TechTarget, a technology research firm, and gas price app GasBuddy.
Bruce Levenson’s passion for basketball even led him to become involved with Hoop Dreams Foundation, an inner city youth tournament whose proceeds were sent to help with higher education scholarship funds. Levenson also supports the Holocaust Memorial Museum where he started the “Bringing the Lessons Home” program, an endeavor to teach young people about the significance of the event. Levenson also supports Jewish activist groups including Birthright Israel, SEED Foundation, and BBYO. He also once wrote a letter to Israeli Prime Minister Benjamin Netanyahu asking him to discuss a peace agreement for occupied territories with Secretary of State John Kerry.
Mike Baur is a hedge fund manager who has changed the lives of many people in business in Switzerland. Baur is the founder of an institution known as Swiss Startup Factory. The company is based in Zurich, and it has been helpful to any upcoming businessmen in the country. The startup was founded in 2014.
Mike Baur and his organization help entrepreneurs through accelerator programs that last for three months. The program equips the businessmen with everything they need to succeed in the business world such as coaching, financing, mentoring and access to important entrepreneurial networks. After the end of the program, the candidates are provided with office spaces at the heart of Zurich town so that the business can do well.
Baur has been able to do well in his career because of several reasons. He has a rich educational background, having graduated from a New York-based university. Mike Baur is also a graduate of the prestigious University known as the University of Berne.
After completing his college education, Baur was employed by several companies. He was able to work for the Swiss Private Banking industry for a long time. While operating in this industry, he acquired a lot of expertise and skills, and this has helped him in his entire career. Mike worked for one of the most reputable companies in the country too for more than twenty years.
Mike Baur’s career took a turning point when he was thirty-nine years old. The successful businessman realized that he had acquired a lot of knowledge in the industry, and he was now ready to start his enterprise. He partnered with other businessmen to come up with the powerful institution to transform the ICT industry.
Baur’s rise to his current state is attributed to the experience and skills he acquired while working in the banking industry. When he is not working at the organization, Baur loves spending his time mentoring young people to become better businessmen in the future.
The Swiss Startup Factory has done very well in the past years, and it has been recognized in several platforms as one of the fastest growing startups that are privately owned. The company has managed to do well because of the team of professionals it employs. These individuals are extremely experienced and talented, and they focus on achieving the objectives of the institution. Under the leadership of Mike Baur, these people have helped many individuals in the ICT industry to thrive.
Evolution has served humankind well. Without we would not have been able to develop into what we are today. Oddly, the evolution of products is not something people adapt to very well. Typically they prefer using products that are familiar to them. The Evolution of Smooth company somehow managed to take the evolution of products to their benefit with a few smart business moves.
Their first step in the evolutionary process of lip balm was to address the lack of change in the lip balm industry. Lip balms all look the same. A plain old tube. They switched up the design for something different. A round sphere (https://evolutionofsmooth.com/lip-balm/smooth-spheres.html) instead of a thin tube became the company’s iconic packaging. They additionally noted how younger generations prefer natural ingredients. They incorporated natural and organic ingredients into their lip balm flavors. The flavors were also named for natural things.
They hired a sales consultant to assist them with pushing the product for large retailers. It was turned down by many who felt lip balm didn’t need an evolution process. A woman at Walgreen HQ liked the Evolution of Smooth product and agreed to distribute it. That break Walgreens gave EOS lip balm led to it becoming massively popular. It is not sold at Walmart, Ulta, Costco, Target, and so many other retailers.
Additionally, the company request celebrities try the lip balm. Kim Kardashian, Britney Spears, Miley Cyrus, and Jennifer Lopez were spotted using the EOS lip balms while out and about. Beauty vloggers on YouTube were given the EOS lip balms to test out and review in one of their videos. The majority of them praised the product. This type of advertisement appealed to millennials and Generation X who spotted their favorite beauty vloggers or celebrities using these interesting lip balms.
Evolution of Smooth proved products can evolve for the better. What else will evolve next in the beauty world? A more detailed and in depth history of EOS can be found on FastCompany.com.