Jose Borghi has definitely found his niche when it comes to marketing. As the CEO of Mullen Lowe he has been able to create some very valuable marketing campaigns for companies around the world. There are automotive companies like Honda that have an international consumer base that have benefited from campaigns from Jose Henrique Borghi. This is a testament of the great amount of influence that he has when it comes to marketing.
Anyone that succeeds at the concept of marketing is typically going to be someone that is able to think outside the box.
It is not enough for people to go to school and get a degree in marketing. Learning about the Four P’s of marketing is important, but it is not going to help you become a creative thinker. This is what Jose is. He is someone that is always interested in connecting the dots between consumers and the product that they love. There are a large number of singers that are going to embrace products solely based on what they have seen in advertisements. This is why the Mullen Lowe company is so important. It brings forth a whole new dimension of advertising that focuses on consumer relationships and the way that marketing changes the perspective of potential buyers.
Jose Borghi knows the science of marketing. He has proven that he can help companies build better campaigns that can essentially result in greater exposure. This is all a part of his expertise as a person that has risen in the ranks in the world of marketing. There are no limitations to what he can do if he is given the right amount of creative freedom to build a campaign. Jose has definitely proven too many people that he can hold his own when it comes to advertising.