The Cancer Treatment Centers of America are teaming up with LabCorp and the NFL Alumni Association to spread awareness for prostate cancer. Currently, prostate cancer is the most common type of cancer among men. The trio are coming together to help those understand the risks and the necessity of getting early screenings. Starting September 1st through October 15th, they expect to have over 2,000 men over the age of 40 participate in their screenings. They will also have the opportunity to receive free screenings if they meet certain criteria and become eligible. LabCorp will be conducting the screenings and they provide the Prostate Specific Antigen (PSA) screening at any of their locations. They have over 1700 locations throughout the United States so they are easy to find and get the screenings needed. The Cancer Centers of America estimate that there will be around 161,000 new prostate cancer diagnoses in 2017. One in seven men are diagnosed with prostate cancer throughout their life and they hope to be able to help those understand their risk factors and take control of their life. The Prostate Pep Talk campaign will feature some of the NFL former coaches like Herm Edwards, Dick Vermeil and many others that will be teaming up together to help raise awareness for the event. The public service announcement is set to air through September, which is Prostate Cancer Awareness Month. Screening is the first defense against prostate cancer, so it’s imperative for men at risk and men over 40 to get screened on a regular basis.
Cancer Treatment Centers of America’s headquarters reside in Boca Raton, Florida. They are a national network of five hospitals located throughout the United States. Their goal is to help people fight cancer and provide advanced treatments to do so. They also perform surgery, radiation and immunotherapy in addition to many other procedures.