José AuriemoNeto: Brazil’s Adopter Of The “Three in One” Concept

José AuriemoNeto is the Chairman and CEO of JHSF Participacoes SA, a Brazilian real estate development company. His nickname is “Zeco”. He is the youngest executive in the company. JHSF specializes in office buildings, hotels, and public developments. The company was established in 1972 by Fábio and José Roberto Auriemo. JHSF was previously named JHS. The target clients of JHSF come from high income backgrounds (e.g. millionaires). As of 2011.

José started his career at JHSF in 1993 at age 27. His routine at JHSF involves making weekly visits to construction sites. Sometimes, Mr. AuriemoNeto works 21 hours instead of 14 hours. In 1997, he founded Parkbem, a parking management firm. The Shopping Santa Cruz, JHSF’s first shopping destination, was successfully developed around 1998. Auriemo has been the major shareholder of Fasano Hotels since 2007. From 2006 to 2007, Mr. AuriemoNeto worked at B Store. Since 2007, he has been the founder and CEO of the CidadeJardim shopping center. JHSF ambitiously constructed a minicity named Catarina.

In 2009, JHSF ventured into retail for the first time by forming partnerships with Hermes, Pucci, and Jimmy Choo. Also, a partnership was formed with Valentino in 2012. Auriemo’s company has been successful in capturing real estate investors. It has focused on excellent venture locations and well-known architects and designers. Mr. AuriemoNeto made the JHSF the most valuable Brazilian company in the construction industry. JHSF’s gross revenue reached R $703.2 million in the third quarter of 2011. By November 16, 2011, JHSF’s shares increased by 30.3 percent.

AuriemoNeto went to the Fundação Armando ÁlvaresPenteado (FAAP) University in Sao Paulo, where he studied engineering. Mr. Neto did not finish last year of college. He is married to Mariana and has three children (i.e. one son and two daughters).

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