The former CEO of Bradesco, Lázaro de Mello Brandão, served as the head of the bank for nearly three decades. He has been working for the bank for nearly 75 years and joined the company when it was first established. He has worked closely with the founder of the bank Amador Aguiar and has been the key player in the banking industry for many decades. He became the chairman of the company in 1990 and then was appointed the CEO in 1981. After his decision to retire from his position at Bradesco, everyone thought that it would be difficult for them to find someone as dedicated towards the company as he was. Since the announcement, there has been speculation of the new CEO appointment and had a number of candidates in the race, including Octavio Lazari, Mauricio Minas, Josue Pancini, Alexandre Glueher and Luiz Carlos Trabuco. But, in reality, the decision was an easy one who knew the top executives.
Luiz Carlos Trabuco was declared the current CEO of Bradesco and would carry out the responsibility for at least six months before he is formally given the position. He has spent four decades working for the bank. He joined the Bradesco when it was a small company, and he helped it grow, and today it is the second largest bank in Brazil. The country has a large deposit of natural resources, but few investors wanted to want to invest in the country. Some of the issues that the investors have were the inflation, unemployment and high interest rates. It was Bradesco along with other banks that helped the country come out of recession. If it hadn’t been Bradesco and its operations, Brazil would never have been able to come out of the problem. Over the years, it has brought numerous foreign investments in the country and built a healthy economy.
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Luiz Carlos Trabuco, just like the former CEO, joined the company at a young age of 18. He first joined the Marilia’s branch and within a matter of two years, was moved to the Sao Paulo branch which is the main office of the company. With his dedication and passion towards the company, he moved up the ranks quite quickly. He was named the Director of Marketing in 1984 and then was promoted to the Executive Director and President of the company Pension Company in 1992. After serving there for six years, he was named the Executive Vice President of the company. He has also been one of the members of its board from 1999 up till 2005. Currently, he serves as the Vice Chairman of Bradesco before being elected to the CEO position.
Luiz Carlos Trabuco is known for its knowledge and hard work. It was during his stint at the Bradesco Insurance Group back in 2003 that showed how vital he was to this company. The company managed to double the number of insurers, and the company grew in size. Soon, it was able to capture about 25 percent of the total insurance market and the company’s profit increased by 35 percent. According to folha.uol.com.br Luiz Carlos Trabuco believes in leading by example and is the first one to arrive at his workplace every morning. He stays on till 6:00 pm and is approachable by his employees at any time for any issues they might be facing. Luiz Carlos Trabuco has won numerous national and international awards and recognition for his achievements in the banking industry. He was awarded the Insurance Person of the Year in the year 2006 and then in 2007. He was also named one of the individual in the List of the most influential Brazilians in 2009.